GameStop Corp., idakhazikitsidwa mu 1984, masewera otchuka a kanema aku America, zamagetsi zamagetsi, komanso ogulitsa malonda amasewera.
Kwa zaka zingapo, malo ogulitsira a GameStop akhala malo abwino opumira kuti achinyamata azikhala okha kapena ndi anzawo. Ndiko kumene achinyamata mamiliyoni ambiri amasinthanitsa maseŵera ogwiritsidwa ntchito kale, kutsutsana pa nkhani, ndi kulandira uphungu wosangalatsa kuchokera kwa ogwira nawo ntchito, omwenso nawonso amakhala okonda masewero.
Kumayambiriro kwa zaka za m'ma 2000, lingaliroli lidatchuka ku US konse ndipo lidalimbikitsa kampaniyo kuti itsegule masitolo masauzande ambiri osati ku America kokha komanso padziko lonse lapansi.
Adapanga ndalama zopenga nthawi yomweyo ndipo adadziwika kuti ndi m'modzi mwa otsogola kwambiri pamsika ntchito zamasewera. Otsatsa amakhulupilira kuti nthawi zabwinozi sizidzatha ndikuyika ndalama m'masheya a GameStop, kuchulukitsa mitengo mu 2007.
Komabe, zaka khumi zapitazo zinafika nthawi zopindika. GameStop idayamba kuvutika pomwe ma TV a pa intaneti adalowa, ndipo digito idakwera kwambiri. Zinakhala zosavuta kungopeza chilichonse pa intaneti, kuyambira kuyitanitsa masewera mpaka kusewera pa intaneti.
Osewerawa adasinthiratu kusewera m'nyumba m'malo mopita kunja ndikupita kukasewera masewera omwe amakonda. Ochita masewerawa adagula masewera pa intaneti ndipo amakondanso masewera otsitsidwa kuposa kupita kumalo osangalatsa komanso osangalatsa.
Izi zidapitilira zaka zambiri ndipo tsopano zikuwonetsanso m'mabuku awo. Kampaniyo yakhala ikukumana ndi mavuto akulu kwa miyezi ingapo tsopano. Mitengo yamtengo wapatali (yomwe ili pa $ 225, yotsika ndi $ 103.46) yadutsa 30% pansi pamsika.
Tsopano funso likubuka, kodi mayiko ambiri asiya bizinesi?
Osati kwenikweni. Komabe, akudutsa pang'onopang'ono kwambiri. Izi zili choncho makamaka chifukwa cha kusintha kochititsa chidwi kuchoka pamasewera apakanema akuthupi kupita pa digito.
Nthawi ya digito yawona mabizinesi ambiri akusokonekera, ndipo GameStop mosakayikira ndi imodzi mwazo.
Komabe, pali zovomerezeka zambiri kwa iwo kugwa mu bizinesi. Kusokonekera kwakukulu kwazinthu zogulitsira zidapangitsanso kuti kugulitsa mwankhanza kuchepe ndi kukakamizidwa kwamakasitomala mkati mwa mliri wa COVID 19.
Zochitika zenizeni kuzungulira GameStop zikuyang'ana kuti zikhale zosokoneza pang'ono. Choyamba, mitengo yawo yamasheya idakwera kwambiri popanda chifukwa chake.
Koma kachiwiri, palibe chomwe chimachitika pamsika wogulitsa popanda chifukwa. Reddit, bwalo lodziwika bwino, pomwe anthu nthawi zambiri amakambirana zamasheya ndikuyika ndalama, adapangitsa kuti anthu azikambirana za kampani yamasewera.
Anthu ambiri amabetcha pamitengo yomwe ikukwera ndipo ena amatsutsa. Anthu omwe amabetcherana nawo adasintha malingaliro awo panthawi yomaliza ndikumaliza kugula magawo. Kufuna kwakukulu kumeneku kwa magawo a GameStop kudapangitsa kuti mitengo yake ikwere kakhumi.
Kukwera kwamitengo, kwenikweni, kudachitika chifukwa osunga ndalama ambiri amabetcherana kuti alephere, komanso mopanda nzeru. Kugulitsa uku, komwe kumadziwika kuti kugulitsa pang'ono, kunathandiza anthu omwe amalumikizana kuti akweze mtengo wamasheya.
Iwo omwe mukudabwa kuti kufupikitsa ndi chiyani kwenikweni - kufupikitsa kwenikweni ndi pamene wobwereketsa amabwereka magawo ndikugulitsa nthawi yomweyo. Amachita izi ndi chiyembekezo chodzawapeza pambuyo pake pamtengo wotsika. Izi zimabweretsa kuwabwezera kwa wobwereketsa pamtengo wotsika ndikuyika m'thumba kusiyana kwake, monga phindu.
Komabe, kugulitsa kochepa kumakhala koopsa kuposa kugula nthawi zonse ndi kugulitsa pamsika. Zotsatira zake zili patsogolo pathu. Masheya omwe anali pamtengo wa manambala awiri tsopano akwera mpaka manambala atatu.
Michael Patcher, katswiri wa GameStop kuyambira 2002 anawonjezera kuti, "Anyamata omwe akugula $300 akuganiza kuti wina wopusa adzagula $400.
Atatha kuphimba GameStop kwa zaka 19, Patcher ali ndi malingaliro a kampaniyo, akumagula $ 16. Akuwonjezera mu imodzi mwazokamba zake kuti akudziwa kuti malingaliro ake alibe kanthu pakali pano.
Zogawana za ogulitsa masewera a kanema zidatha kuwirikiza kawiri pa Januware 30, pamtengo wokwera $325. Tsopano akwera ndi 1600% kuyambira chiyambi cha chaka.
Komabe, mtengo wamtengo wapatali pakati pa akatswiri a 6 akadali otsika $ 13.44.
Kuti muwonjezere pazomwe zili pamwambapa, GameStop sinapange chilichonse kuchokera pakudumpha kodabwitsaku. Popeza zonsezi ndi ndalama zamapepala komanso zimasinthasintha kwambiri, sizinapangitse zambiri ku bungwe.
Ngakhale, Steve Cohen ndi ena awiri omwe adagawana nawo pakampaniyo adapeza $ 2 biliyoni munthawi yochepayi.
Mitengo ya magawo akuti imatsika mwachangu pomwe idakwera.
Nthawi zambiri, mitengo imafika pamlingo wamisala kwambiri womwe anthu sangakane, ndikuyitanitsa kuti athamangitse ndalamazo. Anthu ena amapeza ndalama zambiri, pamene ena amataya zazikulu.
Zogulitsazo zimabwereranso ku mawonekedwe ake monga momwe zinalili, kuwonetsa phindu lenileni ndi thanzi la kampani. Zinthu zotere sizinachitike kwa nthawi yoyamba ndipo zidawonekanso kuzungulira 2007-2008 pomwe zochitika zomwezi zidachitika ndi magawo a Volkswagen.
Chotero, kungakhale koyenera kunena kuti ndi chochitika chaufupi kwambiri ndipo sichipitiriza m’kupita kwa nthaŵi.
Pansipa pali mtengo wa GameStop m'miyezi itatu yapitayi.
Kodi kukwera uku kwakwezera bwanji msika wonse wakampani?
Mudzadabwa kudziwa kukwera kwa mtengo wamsika wa GameStop chifukwa chakugulitsa kwake kwakanthawi.
Pofika pa 1 Disembala 2020, mtengo wamsika wa GameStop unali $1.1B, ndipo masheyawo anali $15.81. Komabe, patangopita masiku a 2, Lachisanu, magawowa adayamba kugulitsa pa $ 325, akuyamikira kampaniyo kuposa $ 22B. Kumeneko ndiko kuŵirikiza kaŵiri kuŵirikiza kakhumi! Pakadali pano, ili pansi pafupifupi $9.5B msika.
Komabe, izi sizikutanthauza kuti zinthu zidatsalira. Kukwera kwamitengo ya magawo sikufanana ndi kupambana kwachuma kwa kampaniyo, kwenikweni.
Ndipo izi ndizo ndendende zomwe mkangano wonse umakhudza.
Kodi kampani yomwe ikuchita bwino kwambiri pamsika wamasheya ikukumana ndi mavuto azachuma chonchi? Chabwino, umo ndi momwe msika umagwirira ntchito.
Nthawi zambiri sizimayenderana kwenikweni ndi zenizeni ndipo zimagwira ntchito pazosankha zanthawi yochepa zopangidwa ndi gulu la osunga ndalama.
GameStop idakali m'mavuto, ndipo tili pano kuti tifotokoze chifukwa chake, komanso momwe.
Ngati tilankhula za zowona, lipoti lachitatu la GameStop (la deti la Disembala), lidatsitsa kutsika kwa 30% pakugulitsa poyerekeza ndi chaka chatha. M'malo mwake, izi zinali nthawi ya mliri, pomwe msika wonse wamasewera apakanema udachita bwino kwambiri komanso miyezi yambiri yopeza ndalama zambiri.
Pamene dziko linali lotsekedwa kwathunthu, anthu aku America amakhala kunyumba ndikusewera masewera apakanema pafupifupi tsiku lonse. Kugulitsa kwamasewera apakanema kudakwera kwambiri, koma sizinali choncho kwa GameStop. Makamaka, kugulitsa m'masitolo ogulitsa kudasokonekera chifukwa chakutsekedwa kwawo komanso kusamvana.
Kuthamanga kwamakasitomala kudachepa, ndipo makampani omwe sanapite bwino pa intaneti, monga GameStop, adakhudzidwa kwambiri.
GameStop yatseka pafupifupi masitolo 800 padziko lonse lapansi kuyambira chaka cha 2019 chifukwa cha malo osagwira bwino ntchito komanso kusachulukana m'malo ena amalonda.
Kuphatikiza apo, Mu Seputembala 2019, George Sherman, CEO wa GameStop, adawonjezeranso kuti adayesa kubweza osewera awo m'masitolo poyambitsa kuyesa. Kuyendetsa uku kunasandutsa masitolo oyesera kukhala ma hangouts a makasitomala.
Komabe, izi sizinayende bwino, mwinanso. Kampaniyo idatseka masitolo 462 mu 2020 ndipo ikukonzekera kutseka masitolo oposa 1,000 pofika March 2021. Kampaniyo idakali yolimba ndi masitolo oposa 5,000 ku US, mulimonse.
Zotsatira zogulitsa kotala yachiwiri (kuyambira Seputembala 2020) za GameStop zinali:
- Zogulitsa zonse zokwana $942 miliyoni, zatsika ndi 26,7% poyerekeza ndi chaka chandalama cha 2019.
Kukhudzika kwa magwiridwe antchito m'miyezi ingapo yapitayi yazaka 7 zakubadwa kwanthawi yayitali komanso kupezeka kochepa kwa zida ndi zida. - Kuchepetsa ndi 13% masiku ogwiritsira ntchito sitolo chifukwa cha kutsekedwa kwa sitolo pakati pa mliri wa COVID 19.
- 10% yatsika m'malo ogulitsira ngati njira yochepetsera mphamvu yamakampani.
Kugulitsa masitolo kudatsika ndi 12.7%, pang'ono chifukwa cha mliri wapadziko lonse lapansi.
Kugulitsa kwa e-commerce padziko lonse lapansi kudakwera ndi 800%.
Pansipa pali tchati chandalama cha GameStop chazaka 5 zapitazi.
Poganizira zamitengo yamasheya poyerekeza ndi chaka chatha, ndiyenera kuyikapo ndalama mu GameStop. Kodi zenizeni zenizeni ndi zotani?
Ofufuza ambiri a Wall Street sayembekezera kuti kampaniyo ikhale yopindulitsa mpaka chaka chake chachuma chikutha mu Januwale 2023. Malinga ndi kusanthula kwawo, idzapanga phindu la $ 1.12 pagawo patatha zaka 2.
Mitengo yamtengo wapatali, pamodzi ndi kutsika kwa malonda ndi kukwera mtengo kwa kuyendetsa masewerawa, zikutengera zochitikazo ku nthawi ya dot-com. Iyi inali nthawi yongopeka kwambiri yomwe idapangitsa kuti osunga ndalama ataya ndalama zambiri.
Pansipa pali njira yandalama ya GameStop ya chaka chatha, yomwe imadzifotokozera yokha. Zikuwonetsa momwe ndalama za GameStop zatsikira m'miyeziyi, ndipo mokulira. Izi zikuwonetsa zochitika zenizeni za ogulitsa masewera apakanema pabizinesi.
Kuchira
GameStop ikudziwabe kukhala pamasewera! Oyang'anira adalongosola zogulitsa zopindulitsa mu gawo lake la e-commerce. Ndalamazo zidakula ndi 200% mu kotala lachitatu.
Anachepetsa mtengo potseka masitolo angapo, ndipo izi zinangowonjezera mwayi wofulumizitsa pulogalamu yomwe inalipo kale yochepetsera ndalama.
Oyang'anira akuwonetsanso kuti ali okondwa kusintha komwe kungachitike kuchoka kwa ogulitsa osagulitsa pa intaneti kupita kunjira yapaintaneti pazaka zingapo zikubwerazi.
Iwo adakonza njira zawo zoyambira pa intaneti, kuphatikiza kudulidwa kwazinthu, ndipo akuyang'ana kwambiri phindu lokhazikika ngakhale atsika.
GameStop ili m'malo atsopano mubizinesi yake pokonzanso mtundu wake ku mwayi wokulirapo. "Tikhala tikuyang'ana kwambiri kupitiliza kukonza kamangidwe kathu kazachuma," atero CFO, Jim Bell.
Pansipa pali chithunzi cha Cash for Operations for GameStop kwa chaka chimodzi chapitachi, kuwonetsa kukwera kodabwitsa mkati mwa chaka komanso kugwa chakumapeto.
Lembetsani ku zosintha zathu za imelo kuti mupeze zosintha pompopompo pazankhani ngati izi.
Siyani Mumakonda