GameStop Corp., yakavambwa muna 1984, ine mukurumbira American vhidhiyo mutambo, mutengi zvemagetsi, uye mutambo wekutengesa zvinhu.
Kwemakore akati wandei, zvitoro zveGameStop yanga iri nzvimbo yakanaka yekuzororera kuti vechidiki vapedze nguva vari voga kana neshamwari dzavo. Ndiko uko mamirioni evechidiki anotengeserana mitambo yakashandiswa, gakava pamusoro pemisoro, uye kuwana mazano anofadza kubva kuvashandi, avo vanowanzove vanofarira zvemitambo ivo pachavo.
Mukutanga kwe2000s, pfungwa iyi yakakurumbira muUS uye yakakurudzira kambani kuvhura zviuru zvezvitoro kwete muAmerica chete asi pasi rose.
Vakaita mari yekupenga pasina nguva uye vaizivikanwa seimwe yeindastiri yepamusoro-soro mitambo yemitambo. Vagadziri vemari vakatenda kuti nguva dzakanaka idzi dzaisazombopera uye kuisa mari muGameStop masheya, zvichipeta mitengo muna 2007.
Nekudaro, makore gumi apfuura yakasvika nguva dzekupeta. GameStop yakatanga kutambura sezvo nhepfenyuro yepamhepo yakapinda mukati, uye digitalization yakakwira. Zvakava nyore kungowana zvese online, kubva kuhodha mitambo kusvika pakutamba nayo painternet.
Vatambi vakachinjira kumitambo ye-mumba pane kuenda kunze uye kuda kutamba mitambo yavo yemavhidhiyo yavanofarira. Vatambi vakatenga mitambo painternet uye vakatosarudza mitambo yakadhindwa pane kushanya kunonakidza uye frolic mall.
Izvi zvakaenderera mberi kwemakore uye zvino zviri kuratidza pamabhuku avo, zvakare. Iyo kambani yanga ichitarisana nekunetseka kwakanyanya kwemwedzi mishoma ikozvino. Kuparara kwemitengo (ikozvino pa $225, yakaderera ne $103.46) inopfuura 30% pasi pamusika.
Zvino mubvunzo unomuka, iyi yenyika dzakawanda iri kubuda mubhizinesi here?
Kwete saizvozvo. Zvisinei, ivo zvirokwazvo vari kupfuura nekuderera kukuru. Izvi zvakanyanya nekuda kwekuchinja kunoshamisa kubva kumitambo yemavhidhiyo yemuviri kuenda kune yedhijitari.
Nguva yedhijitari yakaona mabhizinesi mazhinji achidonha kubva panzvimbo, uye GameStop pasina mubvunzo ndeimwe yacho.
Nekudaro, kune zvakawanda zviri pamutemo kwavari kubuda mubhizinesi. Kuvhiringika kukuru kweketani kwakakonzerawo hutsinye kutengesa kuderera nekumanikidzwa kwevatengi mukati meiyo COVID 19 Pandemic.
Mamiriro chaiwo akatenderedza GameStop ari kutarisa kunze kunge ari kuvhiringa zvishoma. Chekutanga, mitengo yavo yemasheya yakakwira zvakanyanya pasina chikonzero chiri pachena nei.
Asi zvakare, hapana chinhu mumusika wemasheya chinoitika pasina chikonzero. Reddit, iyo yakakurumbira foramu, uko vanhu vanowanzo kurukura nezvemasheya nekudyara, vakaita kuti vanhu vataure nezvekambani yemitambo.
Vanhu vazhinji vanobheja pamusoro pekukwira kwemitengo uye vamwe, vachipokana nazvo. Vanhu vakabheja pazviri vakachinja pfungwa panguva yekupedzisira vakapedzisira vatenga mashares. Izvi zvakawedzera kudiwa kwezvikamu zveGameStop zvakakonzera kuti mitengo yemasheya ichikwira zvakapetwa kagumi.
Iko kukwira kwemutengo, kutaura zvazviri, kwakaitika nekuti akati wandei masangano anoisa mari akabhejera pazviri kukundikana, uye zvisina musoro. Kudyara uku, kunowanzozivikanwa sekutengesa kwenguva pfupi, kwakabatsira vanhu vakarongeka pamwe chete kuti vakwidze mutengo wemasheya.
Avo vauri kushamisika kuti chii chaizvo chiri kupfupika - kupfupika kuri chaizvo kana investor achikwereta migove obva atengesa. Anoita izvi netarisiro yekuvatora gare gare nemutengo wakaderera. Izvi zvinotungamira kuvadzosera kune mukweretesi pamutengo wakaderera uye kuisa muhomwe mutsauko, sepurofiti.
Zvisinei, kutengesa kwenguva pfupi kune ngozi pane kutenga nguva dzose uye kutengesa pamusika. Migumisiro yacho iri pamberi pedu. Migove yaive nemutengo wenhamba-mbiri ikozvino yakwira kusvika kunhamba nhatu.
Michael Patcher, muongorori weGameStop kubvira 2002 akawedzera kuti, '”Vakomana vari kuitenga nemadhora mazana matatu vanofunga kuti rimwe benzi guru richaitenga nemadhora mazana mana.
Mushure mekuvhara GameStop kwemakore gumi nemapfumbamwe, Patcher ane bhizari maonero ekambani, achiiisa pamadhora gumi nematanhatu. Anowedzera mune imwe yehurukuro dzake kuti haazive chero maonero ake ane basa izvozvi.
Zvikamu zvemutengesi wemutambo wevhidhiyo zvakaguma zvakapetwa kaviri musi wa 30 Ndira, pamutengo we $325. Ivo zvino vakwira ne1600% kubva pakutanga kwegore.
Zvisinei, muvhareji wemutengo unotarirwa pakati pevaongorori ve6 vachiri pasi pe $ 13.44.
Kuwedzera kune data riri pamusoro, GameStop haina kumbogadzira chero chinhu kubva mukusvetuka kunoshamisa uku. Sezvo ese ari hupfumi hwepepa uye achichinja-chinja, hazvina kuita zvakawanda kusangano.
Kunyange zvakadaro, Steve Cohen nevamwe vaviri vanegoveri vekambani vakawana mabhiriyoni maviri emadhora munguva pfupi ino.
Mitengo yemashareti inonzi inodzikira nekuchimbidza payakakwira.
Kazhinji, mitengo yacho inosvika padanho rinotyisa iro vanhu vasingakwanise kuramba, vachikoka kumhanya kunotora mari pazviri. Vamwe vanhu vanoita mari yakawanda, asi vamwe vanorasikirwa zvikuru.
Iyo stock inozopedzisira yadzokera kune yakajairika ratidziro sezvayanga yave, ichiratidza kukosha chaiko kwekambani uye hutano. Mamiriro ezvinhu akadaro haasati aitika kekutanga uye akatoonekwa kutenderera 2007-2008 apo mamiriro akafanana akaitika neVolkswagen shares.
Nokudaro, zvingava zvakarurama kutaura kuti chiitiko chenguva pfupi zvikuru uye hachipfuuriri mukufamba kwenguva.
Pazasi pane mutengo curve yeGameStop kwemwedzi mitatu yekupedzisira.
Iyi spike yakawedzera sei kukosha kwemusika wekambani?
Iwe uchashamisika kuziva kuwedzera kweiyo GameStop kukosha kwemusika nekuda kwekutengesa kwayo kupfupi.
Kubva 1 Zvita 2020, kukosha kwemusika kweGameStop kwaive pamadhora 1.1B, nemasheya akatengwa pamadhora gumi nemashanu. Zvisinei, mazuva maviri chete gare gare, musi weChishanu, zvikamu zvakatanga kutengesa pa $ 15.81, zvichikoshesa kambani inodarika $ 2B. Ikoko kunopfuura kaviri kuwedzera kwegumi! Parizvino, iri pasi kusvika pamadhora mazana mapfumbamwe nemakumi mashanu emadhora emusika.
Zvisinei, izvi hazvirevi kuti mamiriro ezvinhu anoramba aripo. Kukwira kwemitengo yemasheya hakuenzane nekubudirira kwemari kwekambani, chokwadi.
Uye izvi ndizvo chaizvo izvo kupopotedzana kwese kuri pamusoro.
Ko kambani inoita zvakanaka mumusika wemasheya ingave ichipfuura nekurwadziwa kwakanyanya kwemari? Zvakanaka, ndiwo mashandiro anoita musika.
Iyo kazhinji haina kunyatso kuenderana neicho uye inoshanda pane pfupi pfupi sarudzo dzinoitwa nedziva revaisimari.
GameStop ichiri mudambudziko, uye isu tiri pano kuti tinyatso tsanangura kuti sei, uye sei.
Kana tikataura nezve chokwadi, GameStop's yechitatu-kota muhoro mushumo (yaDecember), yakapenya kudonha kwe30% mukutengesa zvichienzaniswa negore rapfuura. Muchokwadi, iyi yaive panguva yedenda, apo indasitiri yese yemitambo yemavhidhiyo yakasangana nekukura kukuru uye mwedzi yekuwedzera mari.
Sezvo nyika yaive yakavharwa zvachose, vanhu vekuAmerica vaigara pamba uye vachitamba mitambo yemavhidhiyo zuva rese. Kutengeswa kwemutambo wevhidhiyo kwakakwira, asi iyi yanga isiri iyo nyaya yeGameStop. Kunyanya, kutengesa muzvitoro zvezvitoro kwakatambura nekuda kwekuvharwa kwenzvimbo uye kushamwaridzana.
Kuyerera kwevatengi kwakadzikira, uye makambani asina kuenda online nemazvo, seGameStop, akarohwa zvakaipisisa.
GameStop yakavhara zvitoro zvinosvika mazana masere pasirese kubva mugore ra800 nekuda kwenzvimbo dzisingaite uye non-densification mune dzimwe nzvimbo dzekutengeserana.
Pamusoro pezvo, MunaGunyana 2019, George Sherman, GameStop CEO, akawedzera kuti vakaedza kudzosa vatambi vavo muzvitoro nekutanga bvunzo. Iyi drive yakashandura zvitoro zvekuyedza kuita hangouts kune vatengi.
Nekudaro, izvo hazvina kushanda zvakanyanya, zvakare. Kambani yakavhara zvitoro zve462 muna 2020 uye inoronga kuvhara zvitoro zvinopfuura chiuru panosvika Kurume 1,000. Iyo kambani ichiri yakasimba nezvitoro zvinopfuura zviuru zvishanu muUS, chero.
Yechipiri-kota yekutengesa mhinduro (kubva munaGunyana 2020) yeGameStop yaive:
- Mambure ekutengesa anokosha $942 miriyoni, pasi ne26,7% zvichienzaniswa negore remari ra2019.
Mhedzisiro yekushanda mukati memwedzi mishoma yapfuura ye7 yearlong chizvarwa console kutenderera uye kushomeka kuwanikwa kwehardware uye accessories. - 13% kuderedzwa kwemazuva ekushanda kwechitoro nekuda kwekuvharwa kwechitoro pakati peCOVID 19 denda.
- 10% inodzikira muzvitoro seyekambani de-densification zano.
Kutengeswa kwechitoro kwakadzikira ne12.7%, muchidimbu nekuda kwedenda repasi rose.
Kutengeswa kwepasirese e-commerce kwakakwira ne800%.
Pazasi pane mambure emari chati yeGameStop yemakore mashanu apfuura.
Tichifunga nezvemitengo yemasheya tichienzanisa negore rapfuura, zvakakosha here kuisa mari muGameStop. Chokwadi chepasi chakaita sei?
Vazhinji vaongorori veWall Street havatarisire kuti kambani iyi ichaita pundutso kusvika gore rayo remari rapera muna Ndira 2023. Maererano nekuongorora kwavo, ichaita purofiti yemadhora 1.12 pachikamu mushure memakore maviri.
Mitengo yepamusoro yemitengo, pamwe nekutengesa kuri kudonha uye mutengo wakakwira wekumhanyisa zvitoro zvemitambo izvi, zviri kutora mamiriro acho kumashure kunguva yedot-com. Iyi yaive nguva yekufungidzira zvakanyanya izvo zvakakonzera kuti vatengesi varasikirwe nemari yakawanda.
Pazasi pane iyo mari inotenderera yeGameStop yegore rapfuura, iyo yakanaka kwazvo kuzvitsanangura. Inoratidza kuti mari yeGameStop yadzika sei mumwedzi, uye zvakanyanya kudaro. Izvi zvinoratidza mamiriro chaiwo emabasa emutengesi wevhidhiyo mubhizinesi.
Kupora
GameStop ichiri kuziva maitiro ekuve mumutambo! Iwo manejimendi akatsanangura kutengesa kunobatsira mune yayo e-commerce chikamu. Mari yacho yakakura ne200% mu chetatu kota.
Vakadzikisa mitengo nekuvhara zvitoro zvakawanda, uye izvi zvakangowedzera kumukana wekumhanyisa chirongwa chagara chiripo chine hukasha chekudzikisa mutengo.
Iwo manejimendi akataurawo kuti vari kufara nekuchinja kungangoita kubva kune vatengesi vepamhepo kupinda muchiteshi chepamhepo mumakore mashoma anotevera.
Ivo vakaronga zvine hungwaru kudhirowa kwavo kwepamhepo, kusanganisira kuchekwa kwezvinhu, uye vari kutarisa purofiti inogoneka kunyangwe kudzikira kwetsoka.
GameStop iri pamapepa matsva mubhizinesi rayo nekugadzirisazve modhi yayo kune mamwe mikana yekukura. "Ticharamba takatarisa zvakanyanya mukuenderera mberi nekuvandudza magadzirirwo edu emari," akadaro CFO, Jim Bell.
Pazasi pane girafu reCash for Operations yeGameStop yegore 1 rapfuura, ichiratidza kukwirira kunoshamisa pakati pegore uye kudonha kusvika kumagumo.
Nyorera kune yedu email zvigadziriso kuti uwane nekukurumidza zvigadziriso pazvinyorwa zvakaita seizvi.
Leave a Reply