I-GameStop Corp., yasekwa ngo-1984, umdlalo wevidiyo odumileyo waseMelika, i-elektroniki yabathengi, kunye nomthengisi wezinto zokudlala.
Kangangeminyaka eliqela, iivenkile zeGameStop ibiyeyona ndawo ifanelekileyo yokuphola ukuze ulutsha luchithe ixesha lodwa okanye nabahlobo babo. Kulapho izigidi zolutsha zirhweba ngemidlalo esele zisetyenzisiwe, zixoxa ngezihloko, kwaye zifumana iingcebiso ezichulumancisayo kubasebenzi, abadla ngokuba ngabathandi bemidlalo.
Ekuqaleni kwee-2000s, umbono waduma kulo lonke elase-US kwaye waqhubela inkampani ukuba ivule amawaka eevenkile hayi eMelika kuphela kodwa kwihlabathi liphela.
Benza imali ephambeneyo ngokukhawuleza kwaye babesaziwa njengenye yezona zinto ziphezulu kwishishini amalinge emidlalo. Abatyalomali bakholelwa ukuba la maxesha amnandi akanakuze aphele kwaye atyale imali kwi-GameStop stocks, ephindaphinda amaxabiso ngo-2007.
Nangona kunjalo, kwiminyaka elishumi eyadlulayo kwafika amaxesha okugoba. I-GameStop yaqala ukubandezeleka njengoko imidiya ye-intanethi yangena, kwaye idijithali yanda. Kuye kwaba lula ukufumana yonke into kwi-intanethi, ukusuka kwi-odolo yemidlalo ukuya kuyidlala kwi-intanethi.
Abadlali batshintshele kumdlalo wangaphakathi endaweni yokuphuma kwaye malunga nokudlala imidlalo yevidiyo abayithandayo. Abadlali bathenge imidlalo kwi-intanethi kwaye bade bakhetha imidlalo ekhutshelweyo kunotyelelo lokuzonwabisa kunye ne-frolic mall.
Oku kuqhubekile ukutyhubela iminyaka kwaye ngoku kuyabonakala kwiincwadi zabo. Inkampani ibijongene noxinzelelo olukhulu kangangeenyanga ezimbalwa ngoku. Amaxabiso esitokhwe esiqhekezayo (okwangoku kwi-225 yeedola, ephantsi nge-103.46 yeedola) ingaphezulu kwe-30% phantsi kweemarike.
Ngoku umbuzo ophakamayo, ngaba le nto yamazwe ngamazwe iyaphuma kwishishini?
Hayi ncma. Nangona kunjalo, ngokuqinisekileyo bahamba ngokucotha okukhulu. Oku kungenxa yotshintsho olumangalisayo ukusuka kwimidlalo yevidiyo yomzimba ukuya kweyedijithali.
Ixesha ledijithali libone amashishini amaninzi ephuma kwindawo, kwaye i-GameStop ngokungathandabuzekiyo yenye yazo.
Nangona kunjalo, kukho ukuchaneka ngakumbi kubo ukuba baphume kwishishini. Ukuphazamiseka okukhulu kwekhonkco lokubonelela kubangele ukuba intengiso ekhohlakeleyo yehle ngoxinzelelo lwetrafikhi yabathengi phakathi kwe-COVID 19 Pandemic.
Imeko yokwenyani ejikeleze i-GameStop ijonge ukuba ibhideke kancinci. Okokuqala, amaxabiso abo esitokhwe enyuke kakhulu ngaphandle kwesizathu esicacileyo sokuba kutheni.
Kodwa kwakhona, akukho nto kwimarike yemasheya eyenzekayo ngaphandle kwesizathu. I-Reddit, iforum eyaziwayo, apho abantu ngokubanzi baxoxa ngesitokhwe kunye notyalo-mali, babenabantu abancokolayo malunga nenkampani yokudlala.
Abantu abaninzi babheja ngokunyuka kwamaxabiso kwaye abanye, ngokuchasene nayo. Abantu ababheja ngokuchasene nayo batshintsha ingqondo yabo ngomzuzu wokugqibela kwaye bagqiba ukuthenga izabelo. Oku kuqiniswa kwemfuno yezabelo zeGameStop kubangele ukuba amaxabiso estokhwe anyuke ngokuphindwe kalishumi.
I-spike yexabiso, eneneni, yenzeke ngenxa yokuba abatyali-zimali abaninzi babheje kuyo ukuba baphumelele, kwaye ngokungekho ngqiqweni. Olu tyalo-mali, oludla ngokubizwa ngokuba lukuthengisa okufutshane, luncede abantu abasebenzisanayo ukuze banyuse ixabiso lesitokhwe.
Abo uzibuzayo ukuba yintoni kanye kanye into eshotayo-ukunciphisa ngokusisiseko xa umtyali-mali eboleka izabelo kwaye azithengise kwangoko. Oku ukwenza ngethemba lokuziqokelela kamva ngexabiso eliphantsi. Oku kukhokelela ekuzibuyiseleni kumbolekisi ngexabiso eliphantsi kunye nokufaka umahluko, njengenzuzo.
Nangona kunjalo, ukuthengisa okufutshane kunomngcipheko kunokuthenga rhoqo kunye nokuthengisa kwimarike. Iziphumo zazo ziphambi kwethu. Izabelo ebezithengwe ngexabiso eliphindwe kabini ngoku zinyuke zaya kutsho kwisithathu.
UMichael Patcher, umhlalutyi weGameStop ukusukela ngo-2002 wongeze wathi, '”Abafana abayithenga nge-300 yeedola bacinga ukuba esinye isidenge esikhulu siyakuyithenga ngama-400 eedola.
Emva kokugubungela i-GameStop iminyaka eyi-19, uPatcher unombono we-bearish wenkampani, ixabisa kwi-16 yeedola. Wongeza kwenye yeentetho zakhe ukuba uyazi ukuba akukho nanye kwiimbono zakhe zibalulekileyo ngoku.
Izabelo zomthengisi womdlalo wevidiyo ziphelile ngaphezu kokuphindwe kabini nge-30 kaJanuwari, kwi-325 yeedola. Ngoku banyuke nge-1600% ukususela ekuqaleni konyaka.
Nangona kunjalo, i-avareji yexabiso ekujoliswe kuyo phakathi kwabahlalutyi be-6 isephantsi kwe-$ 13.44.
Ukongeza kule datha ingentla, i-GameStop ayikhange yenze nantoni na ngokutsiba okumangalisayo. Kuba yonke ibubutyebi bamaphepha kwaye iguquguquka kakhulu, ayenzelanga lukhulu kumbutho.
Nangona, uSteve Cohen kunye nabanye abanini-zabelo ababalulekileyo benkampani bafumana i-2 yeebhiliyoni zeedola ngeli xesha lifutshane.
Amaxabiso esabelo kuthiwa ehla ngokukhawuleza njengoko ayenyuka.
Ngesiqhelo, amaxabiso afikelela kwinqanaba eliphambene ngendlela engakholelekiyo abantu abangenako ukulandula, bemema ukubaleka ukuba bangene kuyo. Abanye abantu benza imali eninzi, ngelixa abanye belahlekelwa enkulu.
Isitokhwe ekugqibeleni sibuyela kwimbonakalo eqhelekileyo njengoko bekunjalo, ebonisa ixabiso lokwenyani kunye nempilo yenkampani. Imeko enjalo ayizange yenzeke okokuqala kwaye yabonwa malunga ne-2007-2008 xa imeko efanayo yenzeke kunye nezabelo zeVolkswagen.
Ngenxa yoko, kuya kuba kokufanelekileyo ukuthi oku ngamava ahlala ixesha elifutshane kakhulu yaye akuqhubeki ekuhambeni kwexesha.
Ngezantsi ijika lexabiso le-GameStop kwiinyanga ezi-3 zokugqibela.
Le spike inyuse njani ixabiso lemarike xa lilonke?
Uyakothuka kukwazi ukonyuka kwexabiso lentengiso yeGameStop ngenxa yokuthengisa kwayo okufutshane.
Ukusukela nge-1st kaDisemba 2020, ixabiso lemarike ye-GameStop lalikwi-1.1B yeedola, kunye nesitokhwe saxabisa i-15.81 yeedola. Nangona kunjalo, emva kweentsuku ze-2, ngoLwesihlanu, izabelo zaqala ukurhweba kwi-325 yeedola, zixabisa inkampani ngaphezu kwe-$ 22B. Olo luphinda-phinde kabini ulwando oluphindwe kashumi! Okwangoku, iphantsi malunga ne-9.5B yemalike yemarike.
Nangona kunjalo, oku akuthethi ukuba imeko ihleli. Amaxabiso ezabelo anyukayo akalingani nempumelelo yemali yenkampani, ngokwenene.
Kwaye le yeyona nto kanye imalunga nayo yonke ingxabano.
Ngaba inkampani eqhuba kakuhle kangaka kwimarike yemasheya idlula kwiintlungu ezingaka zemali? Ewe, yindlela esebenza ngayo imarike.
Amaxesha amaninzi ayingqinelani ncam nenyani kwaye isebenza kwizigqibo zexesha elifutshane ezenziwe liqula labatyali-mali.
I-GameStop isengxakini, kwaye silapha ukucacisa ukuba kutheni, kwaye njani.
Ukuba sithetha ngeenyani, ingxelo yekota yesithathu yengeniso yeGameStop (yomhla kaDisemba), ibonakalise ukuhla kwe-30% kwintengiso xa kuthelekiswa nonyaka ophelileyo. Ngapha koko, oku kwakungexesha lobhubhane, xa wonke umzi-mveliso womdlalo wevidiyo wafumana i-boom enkulu kunye neenyanga zokunyuka kwengeniso.
Njengoko umhlaba wawuphantsi kokuvalwa ngokupheleleyo, abantu baseMelika bahlala ekhaya kwaye badlala imidlalo yevidiyo phantse imini yonke. Ukuthengiswa komdlalo wevidiyo kuye kwanda, kodwa oku bekungenjalo kwiGameStop. Ubukhulu becala, intengiso kwiivenkile ezithengisayo ichaphazelekile ngenxa yokuvalwa kwendawo kunye nokuncitshiswa kwentlalo.
Ukuhamba kwabathengi kwehlile, kwaye iinkampani ezingazange zihambe ngokufanelekileyo kwi-intanethi, njenge-GameStop, zibethwe kanobom.
IGameStop ivale malunga neevenkile ezingama-800 kwihlabathi liphela ukusukela ngonyaka ka-2019 ngenxa yokungaqhubi kakuhle kweendawo ukungaxinaniswa kwezinye iindawo zorhwebo.
Ukongeza, ngoSeptemba ka-2019, uGeorge Sherman, i-CEO ye-GameStop, wongeze ukuba bazamile ukubuyisela abadlali babo ezivenkileni ngokuqalisa uvavanyo. Olu kuqhuba lujike iivenkile zovavanyo zaba zii-hangouts zabathengi.
Nangona kunjalo, oko akuzange kusebenze kakuhle kakhulu, kananjalo. Inkampani ivale iivenkile ezingama-462 ngo-2020 kwaye iceba ukuvala iivenkile ezingaphezu kwe-1,000 ngoMatshi ka-2021.
Iziphumo zokuthengisa zekota yesibini (ukusukela ngoSeptemba 2020) zeGameStop bezi:
- Intsalela yentengiso exabisa i-942 yezigidi zeedola, yehle nge-26,7% xa kuthelekiswa nonyaka-mali ka-2019.
Impembelelo yokusebenza kwezi nyanga zimbalwa zidlulileyo zomjikelo weminyaka esi-7 wesizukulwana se-console kunye nokufumaneka okulinganiselweyo kwe-hardware kunye nezixhobo. - I-13% yokunciphisa iintsuku zokusebenza kweevenkile ngenxa yokuvalwa kweevenkile phakathi kobhubhani we-COVID 19.
- I-10% yehla kwisiseko sevenkile njengeqhinga lenkampani lokususa uxinaniso.
Ukuthengiswa kweevenkile kwehle nge-12.7%, ngokuyinxenye ngenxa yobhubhane wehlabathi.
Ukuthengiswa kwe-e-commerce yehlabathi kunyuke nge-800%.
Apha ngezantsi kukho ishati yengeniso ye-GameStop kule minyaka mihlanu idlulileyo.
Ukuqwalasela amaxabiso esitokhwe xa kuthelekiswa nonyaka odlulileyo, ngaba kufanelekile ukutyalomali kwi-GameStop. Injani inyaniso esemhlabeni?
Uninzi lwabahlalutyi beWall Street abalindelanga ukuba i-firm ibe nenzuzo kude kube ngunyaka wayo wemali ophela ngoJanuwari 2023. Ngokutsho kohlalutyo lwabo, iya kuvelisa inzuzo ye-1.12 yeedola ngesabelo ngasinye emva kweminyaka emi-2.
Amaxabiso esitokhwe aphezulu, kunye nokwehla kweentengiso kunye neendleko eziphezulu zokuqhuba ezi venkile zemidlalo, zithatha imeko emva kwexesha le-dot-com. Eli yayilixesha eliqikelelwayo kakhulu elibangele ukuba abatyali-mali baphulukane nemali eninzi.
Apha ngezantsi kukho ijika lengeniso ye-GameStop yalo nyaka uphelileyo, nto leyo eyazichaza kakhulu. Ibonisa indlela ingeniso ye-GameStop eye yehla ngayo kwiinyanga, kwaye kakhulu. Oku kubonisa imeko yokwenyani yemisebenzi yomthengisi wevidiyo kwishishini.
Ukuchacha
I-GameStop iyayazi indlela yokuba semdlalweni! Abaphathi bachaza intengiso enenzuzo kwicandelo layo le-e-commerce. Ingeniso ikhule nge-200% kwi kwikota yesithathu.
Baye banciphisa iindleko ngokuvala iivenkile ezininzi, kwaye oku kongeze ithuba lokukhawulezisa inkqubo esele ikhoyo yokunciphisa iindleko.
Abaphathi bakwavakalise ukuba banochulumanco malunga notshintsho olunokwenzeka ukusuka kubathengisi abangasebenziyo ukuya kwijelo le-intanethi kule minyaka imbalwa izayo.
Bacwangcise ngobuchule i-intanethi yabo yokuqala, kubandakanya ukucuthwa kwe-inventri, kwaye bagxile kwingeniso ezinzileyo ngaphandle kokuncipha kweenyawo.
I-GameStop ikwindawo entsha kwishishini layo ngokuhlengahlengisa imodeli yayo kumathuba okukhula ngakumbi. "Siza kuhlala sigxile ekuqhubekeni siphucula ulwakhiwo lwethu lwezemali," utshilo uCFO, uJim Bell.
Apha ngezantsi kukho igrafu yeMali yeMisebenzi ye-GameStop yonyaka om-1 odlulileyo, ebonisa ukuphakama okumangalisayo phakathi enyakeni kunye nokuwa ukuya ekupheleni.
Bhalisela uhlaziyo lwethu lwe-imeyile ukuze ufumane uhlaziyo olukhawulezileyo kumanqaku anje.
Shiya iMpendulo